Once upon a time, long ago, a farmer woke up and put on his favorite pair of denim jeans. They were more than likely his only denim jeans since they were the most durable pants he owned. The denim jeans were made of cotton, loomed, dyed and sewn to fit him just right.

Fast-forward to our present day and there is a man somewhere in the world. Waking up putting on his denim jeans that were curated by a big-name designer. Those jeans look the best out of all the jeans he owns. He likes the fit, so he wears them. Those jeans were designed, cut, sewn and marketed to him.

Each pair of jeans in this story are a part of our denim evolution. The working mans denim jeans were always dirty and worn from many wears, but they withstood the test of time. Even though present-day denim jean wearers do not dirty their denim up and may not wash them, they still tell a tale.

Denim has evolved and it’s a forever fiber that will keep living long after each generation.